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RM35.90 RM39.90
Kangcubine | The AirAsia Story (Revised Edition)
Price RM35.90 RM39.90
Product SKU 9789833789146
Brand Kangcubine
Size (L x W x H) 18 cm x 2 cm x 21 cm
Availability In Stock
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Description

This Revised and Updated Edition adds five more new and exciting chapters to the original text. Two of them bring you deep into the mind of CEO Tony Fernandes who reveals his unconventional thoughts and philosophy in running and operating AirAsia. There's one chapter each on its sources of income (other than ticket sales) that bring in many millions of ringgit more in revenue, its ingenious and cost-effective branding exercises to its hundreds of millions of prospects from around the world, and AirAsia X's long-haul carrier aspirations and challenges in trying to become the first long-haul budget airline in the world to do it successfully!

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